Don Mann Photography Inc.
Top 1% Headshots for Business Professionals.
Compelling Photography That Works For You, Every Day - 24 x 7!
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Welcome:
You are entering the exciting, and often secret world of top commercial imagery.
A picture is worth 1,000 words,
and our right, Top 1% Images, are worth the most powerful and captivating, 10,000 words possible.
Don Mann specializes in advertising and commercial work, including portraiture, fashion, beauty, editorial, environmental, lifestyle and headshots. (Editorial is with minimal lighting set-up; all others with lighting as needed.)
I am used to working with people (CEO's, dignitaries, celebrities, VIP's, children, etc.) on tight schedules to get awesome images in the shortest times possible. Through much experience I have the ability to capture strong content in a short amount of time.
First a little education on how we approach improving your business.
Consider: we are shooting for a bakery needing to update its website and increase sales.
Here is a typical commercial-advertising image tying to bring in new business.
Sadly: This 3 bakers image, above, REPELS prospects 24x7.
Many would consider the above image wonderful, even a professional image or portrait, but does it grow your business? Studies continually show that these above expressions may make your mother feel good, but they actually repel prospects. We take the science of marketing images and apply it to your business for positive results.
Why we are different: People do business with people. Every image with a human in it evokes a first impression in other humans, good or bad. If that first impression is not a strong positive, it is always repelling or at best, indifferent. And diminishes their impression of you and your business. ALWAYS. If you have no staff images in your marketing materials, it is even worse. This is a human, gut-level process. What we do is help you manage it to your favor. We always focus on making this first impression the best for you.
We care about our clients, so we do not just make standard, filler photos like above, but we strive to show high lookability expressions in all your shots. Not like those above, but like the bakers below. We incorporate the best marketing technology to produce the best positive results for you. Your success drives our approach.
- And we recognize that many people hate having their pictures taken, whether in a close headshot, or as part of a scene. We make the process pleasant and even exciting. That is part of our secret in how we get such great expressions.
- We humans have an incredible range of expressions, and most humans, world-wide, are expert at interpreting them. Only a few expressions are good for attracting clients/customers, opportunities and opening doors. The above smiles fit in the category of model smiles. They are fine for customers enjoying your goods and services. They are not fine for creating trust and reliability in you and your company, to deliver excellence for your prospects. In fact they send the exact opposite message. They are "me first," and not "viewer first."
- Maybe if these were students in a baking class showing off what they made, this image would be OK. But they are not inviting you to enjoy their bread. They are supposed to be advertising why you want to use their bakery.
- These expressions above maybe good, even authentic expressions, but inappropriate for marketing purposes to draw prospective customers and clients to grow your business. Don't show expressions that show you or your staff are having a good time, unless you are stressing team cooperation (At best those belong on social media or for your customers/models, but not staff/models.)
- Instead we show expressions that show you/your staff are approachable, competent and solving the prospect's needs is the focus, not you. This is a customer-first approach at it's most effective. The above smiles show what a good time they are having, not that they stand behind what they deliver and you will probably like it, if not love it. Compare them to the baker's expressions just below.
Sadly: This single baker, composite image above, REPELS prospects 24x7.
This image cost somewhere between $1,000-10,000 to make, and is a marketing failure.
That bread looks mouth-watering, not because it is well baked, but because of the inviting expression of the baker.
Posted on the Internet, in videos and your printed media, as part of your marketing program, this is what draws in customers, 24x7, even while you sleep. This is total brand acceleration!
Awesome: This baker image ATTRACTS bakery prospects 24x7.
DON
MANN PHOTOGRAPHY
COMMERCIAL IMAGES
“Images Custom-Made for Your Business That Work For You 24 x 7.”
High-quality, professional portraits are an essential component of any business strategy.
We create commercial photography with the intent of making money and opportunities for your business, i.e., business development. Most end up being used as advertising for the client long after the initial commission. Images can be of products, services, staff, lifestyle, environmental, organizational "show n' tell" to specific marketing images, and can be used for packaging, print and digital marketing.
Listen First: As with all our photography, our first step is talk with you to understand what you want to accomplish, understand your approach, and then develop a plan to make that happen for you and your business within your budget, and with your approval, we then start the actual photographic process.
We work with you to create the imagery you need. We work directly with the owner or any agencies, PR or marketing firms the owner may use. We work often as the creative, or as the creator in teams, to produce the marketing imagery to accomplish your goals. We integrate with the teams and perform to the scope and schedule as agreed.
Bottom line: you can trust us to deliver what you need, and make you feel good about the process from start to finish. Our team has decades of delivering on-schedule, on-budget and exceeding quality expectations for our clients.
At Don Mann Photography we specialize in creating commercial images for everything from architectural and interiors to lifestyle, staff, product and promotional purposes. We create stunning images of your staff, products and facilities, or create a personalized image bank of stock images to market your business. Clients use our corporate lifestyle portraits for marketing materials, training materials, corporate magazines, and annual reports. Our high lookability headshots empower your sales and customer service teams, help strengthen your staffs, and open doors for financial resources.
Licensing: All images, by default, are photographed with the intent to license them to your business for commercial use. This means that you can use the images for the promotion of your business in any normal way (like your website, packaging, billboards and marketing materials) while we retain ownership of the work we create. Full buyout of the copyright is available on request for an additional fee.
How can we help you grow your brand, business and future?
Which One Would You Choose?
The headshot is probably the least appreciated marketing image of all. It always evokes a reaction, always. Every picture of a human viewed by another human produces a gut-reaction of good or bad, yes or no, acceptance or danger. This makes a headshot the most powerful marketing tool because it cannot be ignored. You may not consider this important, but your prospects do.
These are the same woman from the same creative photo session. Which image(s) show fearful, needy, out to lunch or "I feel good," and which one(s) show approachableness, confidence, competence and trustworthiness? Which ones say, "It is all about me," and which ones say, "It is all about you, and I can help you; I will do you good"?
Lookability: All 4 images show various levels of lookability. The first one does not hold your eyes, the other three do. Lookability is the key to a positive first impression. The first one is typical of most headshots, and does not draw in perspective customers or clients. It has low lookability. Rather it repels prospects and opportunities 24x7.
Most people will glance at the first one, and spend more time looking at the other three. This is the power of lookability from approachableness and confidence leading to trust. The more lookability, with acceptance and trust, leads prospects and customers to contact you. The first one will repel prospects 24x7. These other three will draw clients and opportunities 24x7.
Commercial Photography Investments
All commercial work is billed on the basis of a day rate plus licensing fees separate from production costs. The creative portion is to design, set up, direct, coach and shoot the pictures.
I am used to working with people (CEO's, dignitaries, celebrities, VIP's, etc.) on tight schedules to get awesome images in the shortest times possible. Through much experience I have the ability to capture strong content in a short amount of time.
Retouching can be so variable we cannot provide set pricing. It depends on each image and how it will be used. Custom digital work, can be billed on a per image basis, or a day rate depending on the commission.
Budget: If you have a specific budget in mind for your project, please let us know and we can put together a custom quote for you.
Half Day.................................................. $750
Up to four consecutive hours of shooting. Book your session now.
Whole Day............................................. $1500
Up to eight consecutive hours of shooting. Book your session now.
Production Costs: TBD Depends on final agreed scope.
Basic Image Usage License.......................... $500
Per day of shooting.
On Site Image Viewing Half/Whole Day...... $250/$450
On your location fee, $300
- Maximum 15 miles from studio
- Contact us for greater distances.
Rush Image Delivery......................................... $300
Same Business Day
Digital Retouching-simple.................. $100/image
- Digital manipulation of images (more extensive than our simple retouching) can include replacing backgrounds, removing distracting elements, and facial retouching. Almost anything is possible. Fee based on desired scope.
For more information or to schedule an appointment... Contact Us Today
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